Whole Story

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Hiball Sparkling Energy Drinks

At Whole Foods Market®, we love sharing good food and drink. Whether it’s a peak-of-the-season berry, a team member creation from our bakery, sausages made in house or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too. So today we’re kicking off the first of five summer giveaways between now and mid-August.

Thank you to everyone who entered! Congratulations to our winner Erin R. from Minnesota!

Looking for a low-calorie, low-sugar, conscientious alternative to conventional energy drinks? So were we. And we found it! This summer Hiball Energy is quenching our thirst and our quest with their Organic Cranberry Apple and Wild Berry Sparkling Energy Drinks.

What’s really cool is that they come in 16–ounce "cold activated" cans (more on that below), are 100 calories per can,  organic and made with fair trade sugar. Each drink contains a blend of juice, guarana, ginseng, caffeine and a just the minimum smidge of sugar for the perfect light sweetness.

Okay, so about this can…the new package features “cold activation” graphics using thermochromic ink. The bubbles on the can turn from white to blue when it’s reached the optimal temperature for drinking. (That’s 45 degrees Fahrenheit, FYI) Cool, right? If that doesn’t impress, the can contains an average of 68 percent recycled aluminum and is, of course, recyclable too. In addition to their refreshing drinks, we also appreciate Hiball’s story.

The company was founded by a husband and wife team, Todd Berardi and Alyssa Warnock. Alyssa is also the person responsible for their cool-looking graphics and packaging. When they first started the company Todd and Dan Craytor, the director of sales, sold Hiball out of the back of their cars throughout the San Francisco Bay Area.

Just a few years later, Whole Foods Market is proud to sell Hiball drinks in all our North American stores from the West Coast to the East Coast. All Hiball Energy products are currently made in Portland, Oregon, with all-natural, organic or fair trade ingredients a high priority. As they put it, the company is committed to, “offering the healthiest and most sustainable energy drinks for its consumers and the planet.”

In addition to their Organic Sparkling Energy Drinks, look for  Hiball Sparkling Energy Waters in Grapefruit, Wild Berry, Vanilla and Lemon Lime. They’re zero calorie, zero sugar and unsweetened. Who’s thirsty? Tell us what you would do with an extra energy boost this summer by Tuesday, June 26 and you could win a case of HiBall Organic Sparkling Energy Drink in either Cranberry Apple or Wild Berry.

The fine print: No purchase necessary. Promotion ends June 26, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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757 comments

Comments

Lee says …

I would use the extra energy to help finish up our new church we are building and finishing it up!

Andrea says …

I would use that extra energy boost to purge and clean our place so we can focus the rest of our energy on enjoying the summer and living more simply!

Helen says …

I would keep up with my kids!

Kim says …

I would use the case of energy drinks for me and my husband so we can finish getting the bathroom remodeled!!! It's horrible to have to go down two flights of stairs and then all the way to the back of the house where the other bathroom is .. It wears me out just doing that most night!!!!!

Tina says …

I definitely need a boost of energy during my kenpo classes. I'm half way there to getting a black belt. :)

Regina says …

I'd use Hi-Ball Energy - - - to create MORE energy > > >

Mark says …

Instead of drinking the unhealthy energy drinks I could use these as they would benefit me more and provide needed refreshment during the wee hours of the morning at work and for the bike ride home everyday.

sandy says …

I would love more energy to exercise more, part of a healthy lifestyle!

Dorothy says …

I'm a mom of 2 teenage boys. I work full time, run my own photography business part time, I'm taking 9 credits to enhance my degree with a minor in business, and I'm trying to pack up to get ready to move to the first house I've ever bought all on my own..... I need some extra energy just to get through the day, lately!

Linda says …

My family and I get so-o-o thirsty during these hot days here in S. Florida. We get drained by the heat (since we've moved here from Canada)and we could use a bolt of energy. Sounds like your drink would help us greatly to enjoy the summer months ahead of us. We have alot of unpacking, cleaning and remodeling to do, so this is the perfect timing for your drinks. We always shop at Whole Foods and know you only sell healthy product ingredients, which is so important to me. Whatever we feed our bodies affects our health and good health improves the quality of our lives and our lives are precious. So thank you for this opportunity.

K.G. says …

The things that I could do with more energy!

cheryl says …

That sounds like a perfect drink to get me through a 90 minute Bikram yoga class!

Kris G says …

Would love to share these with my friends! ;-)

Don says …

I work full time am a mother and a full time doctoral student. I would use the energy drinks to be able to squeeze some exercise into my already pooped life.

Amy says …

Not take an afternoon nap and get out for an evening walk instead!

john says …

With an extra BOOST OF ENERGY I would more easily reposition myself on the couch as I watch baseball.

Amy says …

I would use the extra energy as a healthier alternative to coffee during the 3pm drag at work!

Monika Brauer says …

Anything from Whole Food market is a great healthy stuff. It would help me to do more things in the afternoon. Can't wait to try that stuff out and feel good knowing I am drinking healthy stuff! Thank you!

Roberta B says …

I would love to try it! And to share with my family!

Adam G says …

With the extra energy I would go out and walk to improve my health.

Mary says …

.......always in need of a mid-afternoon pick me up & it sounds DELICIOUS!!!!

Sam Harris says …

I would use it to chase after my 18 month old!

Corine James says …

This country girl is willing to try this product. Besides I'm getting tired of sweet tea!

Melody says …

I would use it for a nice cool energy boost which I very much need in these hot summer months. It is hard for me to get out in the heat so having something to cool me off that is also good for me is great!

Sandy says …

What wouldn't I do. Lol

Vivian Buchanan says …

I just started a grad school program after graduating from undergrad a month ago! I am studying to be a high school math teacher in hgh need city schools, and completing what is normally a two year program in one year. I'll need all the energy I can get!

Vivian Buchanan says …

I just started a grad school program after graduating from undergrad a month ago! I am studying to be a high school math teacher in hgh need city schools, and completing what is normally a two year program in one year. I'll need all the energy I can get!

Christine A. says …

Nice, the Hubs & I would use it during our lake, camping & outdoor concert events. Giving us more energy to make more summertime memories.

Wendy Hays says …

I'm getting ready to move from a 6-room flat to a senior facility, and am nerving myself to slim down my 'stuff.' A case of Hi Ball will help me wade through 30 years' worth of souveniers!

Rebecca says …

To keep up with two children under two!

Carol says …

I would use the energy from “the healthiest and most sustainable energy drink on the planet" for three reasons. First, to help me perform optimally in a 90 minute Hatha Yoga Class or a weight strengthening class,(depending on what day it is), so that I can keep my body as maximaumly healthy as possible. Secondly, I would use the energy to volunteer at various events and activities to help improve our nation/society for everyone, especially for the next generation. Third, after the activity of the first two items, I need extra energy to babysit my four grandchildren, and to take them on camping trips with my husband and myself. Being an artist, I would recycle the empty cans by building a remarkable sculpture with my grandchildren!

Ecotechie says …

A case of Hi-ball would be the perfect gift for Father's Day for my husband (65 years)trying to control his diabetes,cholesterol and weight.

Lynda says …

I am a single working mom and getting ready to go back to school. More energy is a vital necessity.

kelly barr says …

I would weed the garden!

georgie says …

The extra energy would help me play LONGER & more ENERGETICALLY with my three kids!

jackie says …

i need energy to make it threw the day been a work class person and a full time mother and housewife

Michelle W. DeCarlo says …

I would spend more time playing with my 7 year old, 5 year old, 2 year old and newborn!

KIMBERLY says …

i would love some energy. im obese and diabetic and have a hard time staying awake due to paim meds for neuropathy. I had to return to work eventhough not ready and it is hard to stay awake during day. coffee makes me too jittery and soda is not good for me due to past kidney stones so this would be a god send for me. thanks

M. Pinshaw says …

Clean the 2 front bedrooms, ridding them (and me) of various piles of junk which have migrated into them as the nest has emptied.

Odette Bradshaw-Sheeley says …

I've been on a weight loss journey - down 62 pounds so far, but still have 6o+ pounds to go. I could use some extra energy to keep getting on that treadmill!

stacy says …

I would use it to keep up with my 3 little ones!!!!!!

Colleen says …

Hmmmmm. Newly diagnosed with borderline issues, my diet must take some drastic changes. Soda fell out of my life years ago; artificially sweetened beverages rarely grace it lately; and sometimes, water is just not "it."

K Kim says …

Catch up on everything and do Spring cleaning!

Michelle says …

I'm a new mama and I looove HiBall energy drinks! Here's hoping I win to keep up with my new baby!

Maria B says …

A case of Hi-Ball would be an awesome way to cool off during our 4th of July block party.

Kate says …

blush * sigh * looking down* looking up * sweet smile * deep spring cleaning, now that's summer, so I can go outside and play with a clear heart *

Scotty Hill says …

A case of hi-ball would be just perfect this summer, in helping me to complete the first Los Angeles sustainable reclaimed house and environmental office I am building. So much to do and so little energy to do it all. Help Hi-ball I need you ~ Please!

Lorraine Brophy says …

Weed my garden, walk!

Chris W. says …

I'd have much more energy to complete my wife's "honey-do" list!!

Francine says …

I'm coming home from Europe very soon from looking after my old parents for 6 months. I need my energy back and a case of Hi-ball would really help a lot.

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