Whole Story

The Official Whole Foods Market® Blog

What’s New: Botanical Flavors, Meaty Antipasto Combo and More

By Whole Story Editors, May 7, 2018  |  More Posts by Whole Story Editors
Meet the newest products you can't live without from backyard barbecue essentials like brioche buns and ready-to-serve margaritas to everyday staples like organic probiotic chewables for kids. We asked our buyers about the latest and greatest additions to our shelves, and here are their picks for this month. 
Like all the food we sell, these new food and drink additions meet our quality standards, which include no artificial colors, flavors, preservatives or sweeteners, and no hydrogenated fats or high fructose corn syrup either. For personal care products, we evaluate quality in terms of ingredients and experience. In fact, there are more than 100 ingredients that are not allowed in any body care products we sell.
Stop in our stores to try these latest additions:
365 Everyday Value® Limited Botanical Editions
Shortbread Cookies, Frozen Fruit Bars, Italian Gelatos, Organic Italian Lemon Elderflower Soda, Organic Blackberry Rose Lemonade, Dark Chocolate Violet Marshmallows, Lemon Lavender Granola
Surprise and delight your taste buds. We developed a line of limited-edition botanical treats and drinks, which capture the subtle aromatics and sweetness of geranium, hibiscus, lavender and more. Try the trend today — “limited edition” means they won’t be around forever!
Olympia Provisions Antipasto Salad
This fruity, savory salad is a combination of marinated Greek olives, Asiago cheese and cubes of salami cotto from Portland's famed Olympia Provisions, plus parsley, thyme and black pepper. The olives are sourced from growers with a focus on centuries-old harvesting and brining methods. Find it at the olive bar for an easy snack or side.
Birch Benders Pancake and Waffle Mixes
Banana Paleo and Classic Blueberry
Meet pancake and waffle mixes that will change your breakfast game. Each represents months of double-blind taste tests to ensure that every ingredient and their combinations and proportions hit just the right flavor notes. Just add water. 
Garden of Life Dr. Formulated Probiotics Organic Kids Daily Care
Strawberry Banana, Watermelon
These gluten-free chewables contain 14 different probiotic strains designed to help support a child's digestive health. Also an excellent source of vitamins C and D*. No artificial colors or flavors!
Whole Foods Market™ Brioche 
Braided Loaf, Rolls, Hamburger Buns, Hot Dog Buns
From French toast and sandwiches to hamburgers, sliders, and, yes, hot dogs, our brioche is always buttery, rich and pillowy-soft. Made using a French recipe with cage-free eggs and unbleached and unbromated flour. 
Artista Cocktail Co. Organic Ready-to-Serve Margarita Wine Cocktails
Lime, Strawberry
Margaritas are perfect for lazy hot days, so making them should be easy. Try this organic bottled version made with agave wine, brightened with real lime juice and ready to serve over ice — no mixing needed. Each bottle makes 12 4-oz cocktails. No artificial colors or flavors allowed!
Miss Jones Baking Co. Cake in a Cup
Confetti Pop, Vanilla, Organic Warm Double Chocolate, Organic Chocolate Chip, Organic Fudgy Brownie
Just add water and microwave for delicious cake in less than a minute. No artificial flavors, preservatives or sweeteners. You can only find them here. 
Vital Proteins Collagen Peptides
Vital Proteins' Collagen Peptides are formulated to be easily digested and soluble in cold or hot liquids. Add a scoop into beverages, smoothies, soups and your favorite recipes to support healthy hair, skin, nails, bone, joints, digestion, muscles and more*. Tip: It's a great addition to morning coffee.
Made In-House Marinated Chicken Breasts
Tequila-lime, Pollo Asado
Looking for some festive flavors to grill up? These ready-to-cook in-house marinated tequila-lime and pollo asado chicken breasts cut your prep time for an easy, perfectly seasoned meal. No antibiotics, ever.
Whole Foods Market ™ Spring Harvest Build-Your-Own Salad
A little bit of this, a little bit of that, and pretty soon you have an amazing salad with baby arugula, peas, goat cheese crumbles, chopped hard-boiled egg, sugar snap peas, asparagus, roasted golden and red beets, shredded rainbow carrots, sunflower seeds and green goddess dressing. Find all the ingredients you need at the special build-your-own spot at the salad bar. 
Visit our stores to find new favorites, and check out more recently added products.  
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Taxonomy: Trends & New Stuff, Whats_New

Doughnut Muffins and More Kid-Friendly Recipes for Mother’s Day

By Whole Story Editors, May 7, 2018  |  More Posts by Whole Story Editors

Get the recipe: Doughnut Muffins
Homemade baked goods are always a good idea — especially on Mother’s Day. Our friends at King Arthur Flour are sharing four of their favorite recipes that kids can make just in time for the brunches, picnics, afternoon teas and dinners that celebrate the moms in their lives. Help kids bake for mom or make it a family affair. Mom won’t mind helping as long as she doesn’t have to do the dishes. 
Doughnut Muffins
Mom deserves doughnut muffins. Luckily, this sugar-cinnamon-nutmeg flavored muffin with a cake-like texture is quick and easy to make. Plus, it’s a good candidate for additions of dried fruit and/or nuts to the batter — see what combos the kids can dream up. Serve with jam. 
Get the recipe: Doughnut Muffins
Everyday Whole Grain Bread
Move over, macaroni necklace, there’s a new go-to for Mother’s Day. Fresh homemade bread. This recipe uses equal parts all-purpose and white whole wheat flours to produce a high-rising, tender loaf that’s somewhere between hearty and mild. Bake it in a loaf pan or make into a freeform loaf — it’s nearly foolproof either way.
Whole Wheat Waffles 
Crisp and light, these waffles check all the boxes. For a gluten-free swap, substitute King Arthur Gluten-Free Measure for Measure Flour for the all-purpose flour in the recipe — no other changes are needed.
Get the recipe: Whole Wheat Waffles
Chocolate Chip Oatmeal Cookies
Go beyond the standard chocolate chip cookie! These soft and chewy cookies are packed with chips and have the surprising addition of nutty tasting oats. Try them in ice cream sandwiches: simply sandwich a scoop of softened ice cream between two cookies and press gently. 

Inspiring Connections and Community Through Baking

King Arthur Flour is an employee-owned company with a mission to inspire connections and community by spreading the joy of baking. In addition to producing unbleached and unbromated flours (look for their organic varieties in our stores!), they have been providing bakers with baking expertise and resources since 1790. 
King Arthur Flour believes that it can change the world through baking and aims to bring this vision to life in many ways, most notably through its Bake for Good: Kids program. This 25-year-old program sends instructors into schools across the country — more than 175 annually — to teach students about baking at no charge.  
Then each student takes home a tote bag with everything they need to bake bread from scratch. Over the weekend, students bake two loaves of Everyday Whole Grain Bread (recipe above) with their families. One loaf is to enjoy at home and the second comes back to school to be given to a local charity. King Arthur Flour also cares about improving the way food is grown, produced and accessed. As a member of 1% for the Planet, they’ve supported organizations like Whole Kids Foundation® that create positive change. 
Looking for more Mother’s Day ideas? Check out our gift guide.
Taxonomy: Food & Recipes

Aromatic, Delicate and Delicious — 7 Ways to Try the Botanicals Trend

By John Stewart, May 1, 2018  |  More Posts by John Stewart


Remember the first time you tried an edible flower and it hit you — they taste really good. That kind of game-changing experience drives what’s now a full-blown trend and it’s why we’ve developed a line of limited edition botanical treats and drinks. They capture the subtle aromatics and sweetness of geranium, hibiscus, lavender and more in buttery shortbread cookies, creamy gelatos, even lemonades and granola. Try the trend — they’re in store now and since they’re “limited edition,” they won’t be around forever.

Try These 7 Limited Botanical Editions
1. Our Organic Blackberry Rose Lemonade is wonderful by itself or add a splash of sparkling water for a light, refreshing spritzer. Grab a bottle for your next picnic.
2. A classic with an aromatic twist, our Organic Lemon Elderflower Italian Soda refreshes delicately. The bubbly, tart notes of bright lemon flavor and the aromatic sweetness of elderflowers create a perfect cocktail mixer. 
3. Take tea time in a subtle new direction with our lightly powdered and delicately crispy Lemon Lavender or Orange Blossom Shortbread Cookies. These bite-size treats are slightly sweet and buttery.
4. Creamy richness is the perfect counterpoint to subtle aromatics in our Raspberry and Rose Lychee Italian Gelato and Honey Lavender Italian Gelato. Both are handcrafted in Italy in small batches. Pairs well with easy summer entertaining. 
5. Surprise and delight your taste buds with our Lemon Lavender Granola. Whole grain rolled oats infused with notes of lemon and lavender make a perfect quick breakfast with milk or yogurt. Pack some right out of the box for that day hike.
6. Dark Chocolate Violet Marshmallows. Violet flavored marshmallows, perfectly whisked, covered with rich dark chocolate. Irresistible any time when you need a sweet bite. 
7. Our Orange Blossom, Raspberry Geranium (made with food-grade geranium oil) and Tropical Hibiscus Fruit Bars are cold, lightly sweet and crazy refreshing. Place one upside down into a wine glass and pour in some bubbly for a cool adult dessert.  
Looking for more trends and new stuff to try? Check out the newest additions in our stores like meatless sausage, collagen-boosting superfood powder and more. 


Taxonomy: Trends & New Stuff

Make This Your Boldest Cinco de Mayo Yet with These 4 Mexican Food Recipes

By Whole Story Editors, April 30, 2018  |  More Posts by Whole Story Editors


Choosing to dine in this Cinco de Mayo shouldn’t mean that you miss out on the Mexican food you crave. Inspired by the robust, spirited flavors of regional Mexican cuisines, Frontera can help you create a gourmet Mexican meal experience at home. From sauces to salsas to chips and mixes, their products are crafted with high-quality ingredients and gourmet-cooking techniques, so you can build bold regional Mexican-inspired flavors to enjoy and share every day.

Another reason to celebrate: All Frontera products are on sale from 5/2–5/15/18*.

Check out this recipe inspo from our friends at Frontera to help you take your Cinco de Mayo meal to the next level.


Barbacoa Beef Tacos
Life is short. Eat more tacos. No, scratch that. Eat better tacos. Frontera Red Chile Barbacoa Slow Cook Sauce will help you do just that. 
Get the recipe: Barbacoa Beef Tacos


Chilaquiles With Salsa and Eggs
Grab a jar of your favorite Frontera salsa and a bag of Frontera tortilla chips to add something extra delicious to this dish. Have it for breakfast, for dinner, whichever way you choose. Only thing that’s certain is you’ll want seconds.
Get the recipe: Chilaquiles With Salsa and Eggs


Guacamole Bar
There are few things in life that are better than guacamole. One of those things is a guacamole bar. Your guests will be able to decide if they want to top their guac with queso fresco, pumpkin seeds, sun-dried tomatoes … or all of the above. You’ll need Frontera Original Guacamole Mix or Frontera Spicy Original Mix, and Frontera tortilla chips — because dipping is a must.
Get the recipe: Guacamole Bar

Chipotle Shrimp Tostaditos
This app is pretty simple to make: All you need is a jar of Frontera Chipotle Salsa, a can of diced tomatoes, a pound of peeled, deveined shrimp, some salt and Frontera Thick & Crunchy Tortilla Chips — and you can call it a party on a chip.
Get the recipe: Chipotle Shrimp Tostaditos 

*Valid 5/2 – 5/15/18. While supplies last. No rain checks. U.S. stores only. Not valid at Whole Foods Market 365™ stores.
Taxonomy: Foods & Recipes

Mother’s Day Gifts: Mom’s Wish List Starts Here

By Whole Story Editors, April 23, 2018  |  More Posts by Whole Story Editors

Updated May 7, 2018

This Mother’s Day secure your spot as mom’s favorite kid. We’ve made it easy for you by rounding up a few of our favorite gifts — from a Spanish brut Rosé and chocolates to luxurious body care must-haves. Read on for eight gifts mom is sure to love. 
  1. Bouquet of Tulips
    Say it with tulips! Different colors mean different things from love and appreciation to joy and respect. Pick up an armful of colorful fresh spring beauties this Mother’s Day and save. Get a 20-stem single-color bunch of tulips for $15 ($18 CAD) from 5/9 – 5/15/18*. Prime members, save even more — a 20-stem single-color bunch of tulips is $10 ($12 CAD) from 5/9 – 5/15/18**. Find the coupon at amazon.com/tulips in the U.S. and amazon.ca/tulips in Canada. 
  2. Vosges Rosé Bonbons
    Champagne Rosé and 29% cocoa butter white chocolate meet in these melty, special bites for mom. Tip: They are even better when followed by a sip of chilled wine. Save $1 on each 2.28-oz package of Vosges Rosé Bonbons from 5/1 – 5/31/18***.
  3. Camino Calixo Cava Brut Rosé
    It’s a celebration in a glass! Cheers mom with this Spanish gem that’s zesty and citrusy with strawberry and hints of fresh brioche. Pair these very fine bubbles sweet or savory treats like dark chocolate or Brie. Get $4 off a 750 ml bottle of Camino Calixo Cava Brut Rosé from 5/9 – 5/15/18***.
  4. Aura Cacia Essential Oils
    There’s a scent for every one of mom’s moods, from soothing to invigorating. She can add essential oils to a diffuser or do-it-yourself spa treatments, and even mix up her own custom blends. Save 20% from 5/9 – 5/15/18***, plus save an additional 25% off from 5/11 – 5/13/18****.
  5. Giovanni Hair Care
    Putting together a spa-day basket for mom? Pick up shampoos, conditioners and styling products made with high-quality ingredients, including botanicals. This innovative, salon quality hair care line is a match for all hair types. Save 25% from 5/2 – 5/15/18***, and an additional 25% off from 5/11 – 5/13/18****. 
  6. Dr. Hauschka Skin Care & Makeup
    Mom approved! For more than 50 years, Dr. Hauschka has pioneered a holistic approach to skin care, harnessing the power of plants that work with skin to achieve balance and radiance. Get 20% off from 5/2-5/15/18***, plus save an additional 25% from 5/11 – 5/13/18****.
  7. Pacha Soap Co. April Showers Bring May Flowers Froth Bomb 
    This limited-edition floral blend bath bomb is scented with geranium essential oil and will fizz while releasing a moisturizing, latte-like froth. Another must for a spa-day basket! Plus, Pacha supports clean water initiatives and provides career opportunities in developing countries to help lift men and women out of poverty. Save 25% from 5/11 – 5/13/18****.
  8. Schmidt’s Naturals Rose + Vanilla Bar Soap 
    Derived from plants, this aromatic and moisturizing soap features rose and exfoliating vanilla bean. No phthalates, artificial fragrances or artificial colors. Save 25% from 5/2 – 5/15/18***, and get an additional 25% from 5/11 – 5/13/18****.
Discover more gifts in our Whole Body department, and get 25% off beauty, body care, essential oils and more from 5/11 – 5/13/18****. 
*Valid 5/9 - 5/15/18. While supplies last. No rain checks. Cannot be combined with other offers.
**Valid 5/9 - 5/15/18. Prime member offer may be applied once and to one 20-stem single-color tulip bouquet only. While supplies last. No rain checks. Offer may be canceled at any time and may not be resold. Cannot be combined with other offers.
***Valid 5/1 – 5/31/18 for the Vosges Rosé Bonbons. Valid 5/2 – 5/15/18 for Giovanni Hair Care, Dr. Hauschka Skin Care & Makeup and Schmidt’s Naturals Rose + Vanilla Bar Soap. Valid 5/9  5/15/18 for Camino Calixo Cava Brut Rosé and Aura Cacia Essential Oils. While supplies last. No rain checks. U.S. stores only. Not valid at Whole Foods Market 365™ locations. Giovanni Hair Care sale excludes travel sizes. Wine sale prices not legally available in all stores. Wine sale price cannot be combined with case discount where prohibited by law. Must be 21. Please drink responsibly.
****Valid 5/9  5/13/18. While supplies last. No rain checks. U.S. stores only. Not valid at Whole Foods Market 365™ locations.


Taxonomy: Mother's Day, Whole Body, Floral