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Whether you’re on day 1 or need inspiration on day 100, we’re here to make keto-friendly eating easier for you. Our aisles are packed with everything you need to shop with confidence, like Animal Welfare Certified meats and your favorite snacks.

Thinking of going keto? Start here.

We’ll help you brush up on the basics, from what to eat (and avoid) to how to fit this diet into your routine.

Red meat and vegetables

Try our 7-day meal plan.

Check out our favorite keto-friendly meals for a full week of easy, delicious dining.

Make your grocery list.

Tired of hunting for foods aisle by aisle? We’re created this handy grocery list to help you plan and make your trip a breeze.

Keto grocery items including bacon, cheese and kale

Smart shopping tips.

Find that last missing ingredient, see what snacks we’re raving about and get insider tips to navigate each department with ease.

Must-Try Keto-Friendly Snacks

Check out top picks from our stores from bars to bites.

See our favorites

5 Keto-Friendly Shopping Hacks

Make the most of your trip with our insider guide. Hint: Your butcher is your best friend.

Get the tips

4 Easy Ways to Jumpstart Keto-Friendly Eating

Check out these simple, totally doable tips to help you start a new routine.