One Tree Planted for Every Christmas Tree Sold

With the goal of helping to restore forest ecosystems, Whole Foods Market is partnering with American Forests, the largest non-profit membership organization dedicated to planting trees.

Whole Trade Flowers Help Colombian Children Blossom

In Colombia, families face many obstacles to educational success. Government-funded public schools typically provide only one year of preschool, and many schools operate on a half-day schedule. Working parents with infants and toddlers often struggle to find high-quality child care during those crucial early years. 

Whole Foods Market sources some of our Whole Trade® flowers from Elite Flower in Facatativá, Colombia, where an innovative program provides early childhood education, primary school and scholarships for children of farmworkers.

From Winter Gloom to Spring Blooms

Toward the end of a long, cold, grey Midwest winter, nothing brightened our home like pink tulips, yellow daffodils or a mixed bouquet.

5 Ways to Extend the Life of Roses

Flowers are fleeting, but the sentiments they express are timeless. With that in mind, we asked Whole Foods Market® Floral Buyer Diana Westcott for expert tips to extend the life of roses.

Valentine’s Day Gift Ideas

Whole Foods Market’s legendary Quality Standards make it my go-to place for Valentine candies, luxurious body care, and Whole Trade® flowers that give back to the communities where they were grown. Here’s a quick run-down of the goodies I’ll be giving as gifts this year.

Set the Table with Beautiful Thanksgiving Flowers

Fresh, vibrant blooms on a holiday table cover a multitude of hosting sins from children’s toys sprawled out at guests’ feet to the slightly over-toasted sliced almonds in the salad. Flowers make everything better – especially flowers with the Whole Trade® Guarantee.

This Mother’s Day, Make a Difference with Whole Trade

Whole Trade FlowersOrder Mother's Day Flowers Online

When Julia Ward Howe penned the original “Mother’s Day Proclamation” in 1870, it was a call to action:


Pick the Perfect Flowers for Mom

For all she’s done, mom deserves flowers that will really wow her. With so many choices it’s hard to pick out just the right blooms. Fear not! Here are some ideas for all types of moms.

Smile! It's Tulip Time

Tulips are happiness on a stem. Making a tulip arrangement is a great way to cheer up your winter mood and add a splash of color to your home. There are enough tulip colors to have a different look every week. And because tulips continue to change and grow after they are cut, your arrangements will have a new look every day!


The Many Lives of a Valentine Rose

You’ve bought your sweetheart the perfect dozen (or more!) roses for Valentine’s Day. Here are tips to not only make the roses last longer but to also enjoy them through all their stages.


Subscribe to RSS - Floral