Premium Body Care Standards
People are looking for safer, more natural body care products, but there is a lot of confusion about what "natural" actually means. The U.S. government does not require health studies or pre-market testing for personal care products. There are many non-natural components and processes in most U.S. body care products. Even those labeled "natural" may contain harsh preservatives or ingredients with environmental concerns.
Our baseline body care standards apply across all body care we sell and are more stringent than any other national supermarket. When you’re looking for even higher standards, look for products with the Premium Body Care™ logo. These products meet the strictest standards for quality sourcing, environmental impact, results and safety. We identified more than 400 ingredients unacceptable for Premium Body Care.