Whole Story

The Official Whole Foods Market® Blog

Kosher for Passover

By Elizabeth Leader Smith, March 11, 2013  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

Seder plateI have been fortunate to participate in a handful of Seder dinners and at each one, I was awed by the reverence paid to the long-standing rituals of the celebration. Notably, however, each family had tailored the celebration to include less traditional but still kosher-for-passover dishes and products to meet the needs and palate of everyone at the table.

At Whole Foods Market®, we’ve got kosher cooking basics from salt (look for 365 Everyday Value® Sea Salt High Quality Mediterranean Sea Salt ­– Coarse or Fine Crystals) to olive oil (365 Everyday Value® Extra Virgin Olive Oil Cold pressed 100% Italian) and holiday essentials from gefilte fish to grape juice. You’ll also find less traditional but no less important kosher finds too.

Whatever you reach for, rest assured our grocery buyers work closely with our vendor partners to develop delicious kosher products that meet our strict quality standards meaning they’re free of hydrogenated fats and artificial preservatives, colors and flavors.

Here’s a sample of what’s in-store for you:

Seder Staples

  • Organic whole wheat matzo, matzo meal, matzo farfel and cake meal. Thanks to Aviv, a 125-year-old traditional matzo producer in Israel, you have plenty of organic matzo options.
  • Organic grape juice. As an essential part of the Passover Seder, Avvio’s organic grape juice is made just for Whole Foods Market. Nonalcoholic, it’s made with 100% Concord grape juice.

Tradition with a Twist

  • Streit’s Quinoa. Since 1925, when Aron Streit opened his first matzo bakery, Streit’s has been a premiere purveyor of kosher foods. Their new kosher-for-passover quinoa only available at Whole Foods Market stores. 
  • Matzo + granola = Matzolah. Made with Streit’s Matzo, Foodman's whole wheat Maple Nut Granola is a delicious breakfast or afternoon snack during the Passover season and beyond.

Jelly RingsSweet Additions

  • Jelly Rings. Harrison's Original Sweet Shoppe’s non-dairy chocolate covered raspberry jelly rings are sure to please during Passover.
  • Fruit Slices. Enjoy another non-dairy delight with Harrison's Original Sweet Shoppe’s raspberry, orange and lemon fruit slices.
  • Macaroons. Delicately sweet and crisp, Glick's macaroons are offered in chocolate, chocolate chip, almond and coconut varieties.

This is just a sampling of the Passover foods available in many of our stores. Kosher options vary by store, so contact your local Whole Foods Market to learn more about their specific selection and how they can help you with your special meal.

What will you be serving during Passover? Let me know in the comments below.




Shelley says ...
I'm interested in ordering Matzoh Ball Soup for 15 and a cooked turkey, approx. 14 lbs. is that possible?
03/11/2013 9:26:57 PM CDT
Nikki - Community Moderator says ...
@SHELLEY - The options for each store will vary. I would encourage you to reach out to your local store to see what options they will have. Some of our stores will feature their menus online at http://www.wholefoodsmarket.com/online-ordering. If you do not see your local store on the list, you can find their contact info at http://www.wholefoodsmarket.com/online-ordering.
03/12/2013 4:32:43 PM CDT
Jeff Kahn says ...
Dear Elizabeth Smith and everyone at Raleigh's Whole Foods, thankyou for catering to the Jewish community again this year for Passover. In Fayetteville, I have trouble finding some blintzes, creamed herring, matza meal and enough gefilte fish along with whitefish spread to last the whole holiday. I may have made this request in another section of your Whole Foods site, but would you please email us a list of items that are kosher for Passover at your store? Thankyou so much and have a safe and happy Pesach! And by 'safe' I mean don't overdo on the matza! It binds me!
03/13/2013 8:26:15 AM CDT
marc yablon says ...
How can i do a single seder is this possible?
03/13/2013 5:39:15 PM CDT
Becky says ...
What gluten free passover options does whole foods offer?
03/13/2013 7:00:44 PM CDT
phil ginsburg says ...
Someone needs to contact the Harrison Sweet Shoppe people about their jelly rings. The info states 3 pieces contains 42 grams of fat. That does not seem possible. It would help if they correct that mistake.
03/13/2013 7:48:18 PM CDT
Diane says ...
This page advertises (see above "Traditions with a Twist") "Matzo + granola = Matzolah. Made with Streit’s Matzo, Foodman's whole wheat Maple Nut Granola is a delicious breakfast or afternoon snack during the Passover season and beyond." You cannot eat wheat on Passover, so Foodman's whole wheat Maple Nut Granola should not be advertised as a Kosher for Passover treat. Of course, it's delicious throughtout the rest of the year. And I would love to see Whole Foods bring in some Kosher for Passover Legs of Lamb and Briskets for the Seder Table, especially when there are such scrumptious recipes for lamp and brisket being advertised on Whole Foods' website for the 'other' holiday. Thank you!
03/13/2013 7:49:02 PM CDT
Ricki L. Zunk says ...
I buy all my meats and gluten-free products at Whole Foods. Unfortunately, your Pinecrest, FL store only carried first-cut/flat-cut brisket for a few Jewish holidays during the year. My friends and I would like to be able to buy brisket all year, not just for the holidays. Please advise your buyer that brisket isn't only for Jewish holiday seasons. Also, because I am gluten-free, I'm hoping that the Pinecrest, FL store will be carrying gluten-free matzo this year, as well as gluten-free cakes and cookies that are Kosher for Passover. Thank you, (Mrs.) Ricki L. Zunk Kendall, FL
03/13/2013 8:14:18 PM CDT
Barbara says ...
Hi, I need ideas for a gluten-free Passover! Thanks.
03/14/2013 11:33:34 AM CDT
Nikki - Community Moderator says ...
@MARC & @BECKY - Check with your local store to see with options they will carry and the quantities for ordering!
03/14/2013 4:29:28 PM CDT
Anne says ...
I bought some of the jelly rings as we were passing through Atlanta. Our Asheville NC store does not carry them. They are DELICIOUS! But I cannot find where to order them online - they company does not have any web presence. Can you help? Thanks!
03/15/2013 9:42:06 AM CDT
Elise says ...
I'm interested in ordering remade matah ball soup, prepared brisket or turkey and a dessert forPassover....will whole foods sell prepared meals for Passover in palo alto or Los altos stores.
03/15/2013 12:11:32 PM CDT
Nikki - Community Moderator says ...
@ANNE - I searched online and unfortunately wasn't able to find online ordering for their product.
03/15/2013 12:29:51 PM CDT
Sara says ...
I would love to see gluten free options for matzah
03/16/2013 7:42:04 AM CDT
Harrison's Sweet Shoppe says ...
The manufacturer can be reached at publicrelations@kedem.com. Thank you for your interest. These items are packed exclusively for Whole Foods and they should be available again!
03/16/2013 6:53:05 PM CDT
sara says ...
Hello!! My son attends Duke University and I wanted to help him keep Passover. Do you guys have prepared kosher for passover foods for sale? Do you guys offer delivery service to Duke dorms?
03/16/2013 8:09:58 PM CDT
Victoria Kravitz says ...
Is the organic matzah non gmo? Thank you, Victoria Kravitz.
03/18/2013 11:26:14 AM CDT
r says ...
Diane said you cannot eat wheat on passover but wheat - in the form of matza and all it's derivatives (farfel, meal, flour et. c.) - is the only grain permissible during pesach if my memory serves me correctly. Therefore a granola using pesadic matza as the only grain should be ok.
03/18/2013 12:20:21 PM CDT
Nikki - Community Moderator says ...
@SARA - You can find information for the catering/delivery options for the Durham, NC location at http://wholefoodsmarket.com/service/catering-28. They will be able to answer any delivery/catering questions you might have!
03/18/2013 12:38:20 PM CDT
Nikki - Community Moderator says ...
@VICTORIA - All organic foods sold in the U.S. must be certified to the USDA National Organic Standards, which prohibit the use of GMOs.
03/18/2013 1:34:07 PM CDT
j maggie weiss says ...
I urge you to carry Kosher products, at least for Passover....i.e., chickens, chicken livers, etc. Other places that carry Kosher meats are, simply, not that good.
03/18/2013 7:25:24 PM CDT
T Itzhakov says ...
We have a new Whole Foods in Boise, Idaho! I checked ahead of time to inquire about the Kosher for Passover selection they offer, I was thrilled to receive an email from the store. I was not dissappointed with their selection of matza, cookies, and thank you for having potato starch. I came away with most of the basics for our week of meals. Our store even had an end cap display for Passover! Now if we could ask that there be a "kosher section" so I did not have to search each aisle for product, or maybe a flyer with the kosher items listed by section? Thank you for recognizing the need in our community!
03/21/2013 8:37:30 AM CDT
jeff says ...
Is the 365 everyday value ketchup kosher for passover? wasn't sure where the white vinegar is from
03/23/2013 2:58:09 PM CDT
Andrea says ...
Wanting to purchase rack of lamb for 12. I need to know if your lamb is Halal? Thank you
03/25/2013 4:40:15 PM CDT
Nikki - Community Moderator says ...
@ANDREA - Our meat options will vary between stores. Check with your local store to see what options they carry!
03/26/2013 12:02:17 PM CDT