Skip main navigation

We are taking extended measures to ensure the safety and wellness of our team members and communities at this time. Learn more.

The Next Big Things: Our Top 5 Beauty Trends for 2021

Our predictions for the new products and innovative ingredients that will grace our cabinets and vanities in 2021.

Let’s face it: Who couldn’t use a beauty boost this spring? From waterless shampoo to upcycled beauty products, check out what our Trends Council thinks will be topping our shopping lists over the next year. While these new finds are filled with trend-worthy ingredients and formulas, our standards (as always) ban 100+ ingredients from all our beauty and body care products, including parabens, phthalates, microbeads and triclosan. So no matter what product you award as your new favorite, you can rest easy knowing that it meets our body care standards that go beyond clean beauty.

Free pickup and delivery is exclusively available to Prime members in select ZIP codes.

Try the Trend: HiBAR Moisturizing Shampoo & Conditioner; Pacha: Hydrate 2-in-1 Shampoo & Conditioner Bar, Clarify 2-in-1 Shampoo & Conditioner Bar; Nude & Crude Shower Powder: Tranquilizing Lavender Body Cleaning, Purifying Peppermint Body Cleaning; hello Antiplaque + Whitening Toothpaste Tablets; Moon Valley Herbal Shampoo Bars: Peppermint and Siberian Fir (available only in Pacific Northwest region)

Try the Trend: Pacifica Vegan Care Balms: Vanilla Sheer, Coconut Sheer; evanhealy Balms: Blue Cactus Cooling, Rose Vetiver Harmonizing, Patchouli Frankincense Rejuvenation; Earth Tu Face Geranium + Vetiver Skin Stick (available in North California region)

Try the Trend: cocokind: Pore Refining Concentrate with celery, Texture Smoothing Cream with celery; ACURE: Seriously Soothing Blue Tansy Jelly Mask made with blueberry extract, Brightening Vitamin C Jelly Mask made with banana flower extract; Four Sigmatic Adaptogen Beauty with Tremella; Vital Proteins Peach Mango Morning Get Up & Glow Powder (coming spring 2021); DERMA E Ultra Hydrating Alkaline Cloud Cleanser with tremella mushroom; Yes To Avocado: Cream Mask, Cream Cleanser and Eye Cream

Try the Trend: UpCircle: Herbal Blend Face Scrub made with repurposed coffee grounds, Face Serum made with coffee oil extracted from repurposed coffee grounds, Cleansing Face Balm made with repurposed apricot stone powder, Face Moisturizer made with repurposed argan shell powder, Eye Cream made with repurposed maple bark extract and coffee extract

Try the Trend: FACETORY: Soothe Me Tea Tree Skin Clearing Mask, Let’s Talk Detox Purifying Pore Mask, Alba Botanica Acnedote Pimple Patches, Pacifica Glow Baby Super Lit Booster Serum, Weleda Clarifying Gel Cleanser

Explore More