Whole Story

The Official Whole Foods Market® Blog

Pineapple: Perfect for Every Meal

As a kid, I thought I knew what pineapple was: It came out of a can in rings and went on the ham for Sunday dinner. Boy did I ever get a wake-up call when my family moved to Hawaii! Now, I consider myself a “pineapple person.” I still serve pineapple island-style, freshly sliced and plated with a beautiful edible flower, or in a tropical-style meal like Shrimp and Pineapple over Coconut Rice or Shrimp and Pineapple Kabobs.

Tofu Veggie Skewers with Pineapple Mango Jerk Sauce


Although it’s a tropical fruit, pineapple is loved around the world. It’s often served with fish or meat, but it’s equally delicious with tofu or tempeh. (Try Tofu Veggie Skewers with Pineapple Mango Jerk Sauce.) Fresh pineapple contains bromelain, an enzyme that helps digest protein. In marinades, it acts as a tenderizer. Canned pineapple is often used, but natural enzymes are destroyed by cooking and canning. When possible, choose fresh pineapple for best effect.

Fresh Pineapple Salsa


Contrary to common belief, a pineapple’s external color does not indicate ripeness. That’s right. Ripening halts after harvest, and ours are picked at their peak. So, even green pineapples are ripe. (Yes, green!) Instead, choose fresh-looking pineapples with green leaves and a firm shell. And when in doubt, ask a Team Member for a taste.

Another thing to look for when picking your pineapple...the Whole Trade Guarantee seal. Whole Trade ensures that farms pay equitable wages and provide better working conditionsEvery purchase of Whole Trade products helps fund projects such as new community centers, schools and homes for real people. Learn more about the workers, families and communities impacted by this program. 

Pineapple Slushies


Here are a plethora of pineapple-pleasing tips and recipes:

What’s your favorite way to eat pineapple? I’d love to know.


From pineapples and flowers to bell peppers and bananas, the Whole Trade® Guarantee makes it easy for you to shop with a conscience. By providing better wages and working conditions, Whole Trade improves lives with every purchase. Look for the seal, and vote with your dollars.