Easter & Passover FAQS

Thanks for shopping Whole Foods Market for your Easter and Passover meals. Below, find answers to some commonly asked questions about online ordering, special diets, reheating instructions and more.

Reserving online:

Q: When can I reserve my meal for Easter?

A: You can place your Easter order online starting March 4 through March 30. Please note – orders must be placed at least 48 hours before the desired pickup date and time.

Q: When can I reserve my meal for Passover?

A: You can place your Passover order online March 4 through April 5. Please note – orders must be placed at least 48 hours before the desired pickup date and time.

Q: When can I pick up my order for Easter?

A: Orders from our Easter catalog are available for pickup in store March 28 through April 1. Please note – orders must be placed at least 48 hours before the desired pickup date and time. Please contact your local store for hours and details.

Q: When can I pick up my order for Passover?

A: Orders from our Passover catalog are available for pickup in store starting March 28 through April 7. Please note – orders must be placed at least 48 hours before the desired pickup date and time. Please contact your local store for hours and details.

Q: How do I make changes to my order?

A: Changes can be made to orders up to 48 hours before your scheduled pickup time by either calling 1-844-WFM-TALK (1-844-936-8255) or by emailing us at customer.questions@wholefoods.com. We are happy to help!

Q: Yikes! I forgot to include an item with my order! Is it too late to make a change?

A: If your order is scheduled for pickup within the next 24 hours, it’s too late to add items to your order online. Not to worry, though! Our stores will have plenty of extra sides and desserts on hand for any last-minute additions to your feast. If you would like your local store to set something aside for you, stop by or give them a call and they will be happy to help. Find your local store here.

Problems with your order:

Q: Oh no! I just got home and part of my order is missing! What do I do?

A: We're so sorry there was a problem with your order. Please reach out to your local store as soon as possible so they can help make it right. Find a list of store phone numbers here.

Q: Will my prepared food be hot or cold when I pick up? How will it be packaged? Will it be ready to serve?

A: All items in your holiday meal are refrigerated so they will be cold when you pick them up. Reheating instructions are included. Be sure to allow time for reheating each dish before your meal. Many of our dishes can be reheated right in the packaging, while some may require your own pot or pan.

Q: There aren’t any reheating instructions with my meal. What do I do?

A: Instructions for reheating should be included in the package with your meal – if you don’t see them or didn’t receive them, you can download them here. Your local store also has them on hand. Reach out to our customer care team by clicking here or give us a call at 1-844-WFM-TALK (1-844-936-8255) and we will be happy to assist you.

Q: I thought this turkey was fresh and it seems frozen solid!

A: Don’t be alarmed if the surface of your fresh turkey seems icy. Fresh turkeys are kept just below freezing to maintain a crust of ice on the surface, which easily thaws when stored in your refrigerator. Turkey meat, according to the National Turkey Federation, doesn't freeze at 32°F, but at a temperature closer to 26°F.

Q: How long do I need to plan to defrost a frozen turkey?

A: If thawing your bird in the fridge, you should plan for 1 day of thawing for every 4 pounds of turkey, so a 12–16-pound bird will take 3–4 days to thaw. Once the turkey is thawed, it’s safe to keep in the fridge for another 1–2 days, so err on the side of starting early to ensure a ready-to-cook bird on the big day. If you’re shorter on time, you can thaw your turkey by submerging it in cold water. Plan for 30 minutes per pound. Make sure the turkey is in a leak-proof, sealed plastic bag (you don’t want a waterlogged bird), and submerge the wrapped bird in cold tap water. Change the water every 30 minutes. The turkey should be cooked immediately after it’s thawed. With this method, a 12–16 pound bird should be ready to cook in 6–8 hours.

For more information on safely thawing and cooking your turkey, check out the USDA’s handy guide hereexternal site.

General Info:

Q: What are your store hours on Easter?

A: Check your local store’s page on our website for their hours. Find your local store here.

Q: I have a guest who follows a vegan diet. Which items on your menu are appropriate for my guest?

A: Vegan items are labeled on our holiday menus and we can provide a full list of ingredients for any dish. Please keep in mind that all of our holiday dishes are prepared in kitchens that process ingredients containing certain allergens. We are not able to modify dishes to meet special dietary needs. Contact us directly at 1-844-WFM-TALK (1-844-936-8255) if you have a question about a specific item.

Q: I have a guest who follows a gluten-free diet. Which items on your menu are appropriate for my guest?

A: Some menu items are made from ingredients that do not typically contain gluten, like vegetables. However, please note that all of our holiday dishes are prepared in kitchens that use ingredients containing gluten, as well as other allergens. We are not able to accommodate guests with severe allergies or modify dishes to meet special dietary needs. Contact us directly at 1-844-WFM-TALK (1-844-936-8255) if you have a question about a specific item.

Q: How do I know if a holiday item is kosher?

A: All kosher items are labeled. For more information about a specific item, contact us directly at 1-844-WFM-TALK (1-844-936-8255).

Q: Where can I find an item’s nutritional information before I place an order?

A: Nutritional information can be found in each item’s details page when you click on an item after selecting your store. Please note, we are not able to accommodate guests with severe allergies or modify dishes to meet special dietary needs. For more information, contact us at 1-844-WFM-TALK (1-844-936-8255).

Q: That was delicious. How long will the leftovers last?

A: Check out our handy online guide, Serving Prepared Foods Safely.